I’m rerunning this blog to catch everyone up. I haven’t yet drafted the next blogs in this series, but give me some time, and I will.

I love Twitter and have been very active over the past year, building up my list of Followers to over 7,000. I’ve come to prefer Twitter to Facebook, in fact. I like the interactive quality, the brevity, the lack of pretension and cliques you often find on Facebook. I like how other authors are so supportive and practice reciprocity, which I often don’t find on Facebook, even with 5,000 Friends.

Thanks to the marketing savvy of two independent authors, Claudia Burgoa @yuribeans and Roberta Goodman @RobertaGoodman (you should follow them!), I’ve learned how to click on the book links of authors I Follow, zip straight to their books, recopy the link with a distillation of what I observe, and Retweet their books and their Twitter handles.

For example, in the case of Claudia and Roberta, I not only Retweet their own Tweets and Tweets posted about them by other people, but under my own handle I’ll post–

For a heartbreaking character study of human emotions read A Sojourn in Hell by Roberta Goodman @RobertaGoodman at http://www.amazon.com/A-SOJOURN-IN-HELL-ebook/dp/B00DBFA2F4

and

For the lovely heartfelt debut novel by Claudia Burgoa @yuribeans, don’t miss Where Life Takes You at http://www.amazon.com/dp/B00EA6UIP2

Why do this? Because this technique enables me to utilize three different forms of Tweets in support of my Followers. And they Retweet my Tweets, other people’s Tweets about me, and the personally endorsing Tweet described above. It’s very effective marketing.

I usually look at someone’s book description on his or her product page on Amazon.com (or wherever) and compose a 100-character pitch for the book to fit with the link.

And therein lie the problems, which led me to compose these blogs in an effort to help other authors, especially indie authors, to improve their book descriptions.

I’ve published six novels through Big Publishers and have had book descriptions written for me.  I’ve had the experience of being intimately familiar with a book and then observing how someone else composed a pitch for it that goes on the cover and on the retailer’s product page.

Now I write my own Book Descriptions for traditionally published titles I’ve republished as ebooks and for new titles I’ve published through Bast Books.

Your Book Description is the first thing a potential reader sees when he or she goes to your book’s product page. I cannot emphasize enough how vital it is that your Book Description be the best it can be!

Forthcoming over the next couple of days—

Part 2: Traditional Publishing versus Independent Publishing Book Descriptions

Part 3: Problems with Book Descriptions and How to Solve Them

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords.
The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony;
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a  title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

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