Now, then. I started out my thoughts about Book Descriptions in late December 2013 at https://lisamasontheauthor.com/2014/01/17/how-to-write-a-compelling-book-description-part-1-my-first-impressions-lisa-mason-sfwa-pro. As I noted there, I’ve had a chance to read many indie author’s Book Descriptions in the course of Tweeting their links.

Your Book Description is the first thing a potential reader sees when he or she goes to your book’s product page. If you’ve also got a print book, you’ll insert your Book Description on the back cover, as the Traditional Publishers do. There again, your potential reader sees that first before he or she opens the book.

I cannot emphasize enough how vital it is that your Book Description be the best it can be.

I’ve published six novels with Random House and HarperCollins, and have had book descriptions written for me. Here’s how it works: you turn in your manuscript to your editor. Your editor may ask for revisions. You respond, turn the revised manuscript in, and your editor signs off on it.

Your manuscript then goes to a cover artist, a copy editor, the marketing staff, and a Book Description writer. This person typically has a degree in advertising or marketing and labors all day long churning out Book Descriptions for the Publisher’s books.

The Book Descriptions are generally very good and hit all (or most) of the Essential Elements I’ll set out tomorrow. I encountered one that had a grievous misspelling that infuriated me so much, I called my literary agent and my editor at midnight California time to point the error out. (I’m like that.)

What is most interesting about this process is to see all these objective eyes observing your work and responding with their feedback or interpretation of what you’ve written.

Now I write my own Book Descriptions for the traditionally published titles I’ve republished as ebooks, for stories, novelettes, and novellas published in magazines and anthologies that didn’t receive an individual Book Description and now require one because they are books on their own, and for the new titles I’ve published through Bast Books.

If you haven’t had the experience of having someone else write your Book Description, you may wish to try this as an exercise to hone your skills. Pick out a book you’re totally familiar with. Write a Book Description, then compare your Description with the Publisher’s or on a retailer’s site and/or the back cover of the print book.

You’ll notice a mass market paperback only has so much room for a Book Description on the cover. It may be more useful to check out the Book Description on a retailer’s site.

Not all professional Book Descriptions are that great, by the way. But you may find the exercise helpful in approaching your own work.

Many indie authors who haven’t worked with publishers do just fine with their Book Descriptions. I’ve been impressed.

Many more need a little work. In some cases, a lot of work.

Tomorrow and the day after:
How to Write a Compelling Book Description Part 3: Essential Elements of a Book Description Lisa Mason #SFWApro
How to Write a Compelling Book Description Part 4: Problems with Book Descriptions and How to Solve Them Lisa Mason #SFWApro

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords.
The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony;
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

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