I love Twitter and have been very active over the past year, building up my list of Followers to nearly 11,000 (without buying lists from list brokers). I’ve come to prefer Twitter to Facebook, in fact. I like the interactive quality, the brevity, the lack of pretension and cliques you often find on Facebook. I like how other authors are so supportive and practice reciprocity.

I’ve learned how to click on the book links of authors I Follow, zip straight to their books, copy the link with a distillation of what I observe in their book description, and Retweet their books and their Twitter handles.

I not only Retweet their own Tweets, Tweets posted about them by other people, but under my own Twitter name, I’ll post a thumbnail description of their book, the title, the author, the author’s Twitter name, and the Amazon.com link.–

Why do this? This technique enables me to utilize three different forms of Tweets in support of my Followers. And they Retweet my Tweets, other people’s Tweets about me, and a thumbnail description of my book, the title, my Twitter name, and the Amazon.com link. I have hundreds of Followers I can rely on to do this even when I can’t go on Twitter. I’m very happy to return the favor when I can.

And therein lie the problems, which led me to compose these blogs in an effort to help other authors, especially indie authors, to improve their book descriptions.

I’ve traditionally published six novels through Big Publishers and have had book descriptions written for me so I’ve had the experience of being intimately familiar with a book and then observing how someone else composed a pitch for it that goes on the cover and on the retailer’s product page.

Now I write my own Book Descriptions for traditionally published titles I’ve republished as ebooks and for the new titles I’ve published through Bast Books.

So there you have it, my friends. Your Book Description is the first thing a potential reader sees when he or she goes to your book’s product page. I cannot emphasize enough how vital it is that your Book Description be the best it can be!

Forthcoming over the next week—
Part 2: Traditional Publishing versus Independent Publishing Book Descriptions
Part 3: How to Write a Compelling Book Description: Essential Elements of a Book Description

Part 4: How to Write a Compelling Book Description: Problems with Book Descriptions and How to Solve Them

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo.
Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Australia.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo;
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo;
My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry by my husband Tom Robinson, worldwide links, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

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