Archives for category: Marketing

Book resellers! You may apply for a CreateSpace Direct wholesale account by visiting the link below.
https://www.createspace.com/pub/l/createspacedirect.do

Below are the eligibility requirements for the CreateSpace Direct program:
1. You or your business must be a licensed business and provide an active reseller certification.
2. Titles must be enrolled in the CreateSpace Direct channel within Expanded Distribution (ED) to be eligible for wholesale prices. Each member is responsible for enrolling their own titles in this channel.
[Note: all Lisa Mason titles are enrolled in Expanded Distribution.]

Retail orders for books not enrolled in the CreateSpace Direct channel will be subject to sales tax.

Titles with CreateSpace have the following discounts when available via CreateSpace Direct:
Libraries – 20%
Retail – 35%
Distribution – 45%

Please follow these steps to begin creating your reseller account.
1. Complete all fields in the on-line form. Those marked with an asterisk are required fields
2. Download and complete the Resale Verification Form
3. Gather a copy of your Reseller Certificate or Uniform Sales & Use Tax Certificate
4. Fax or e-mail a copy of your Reseller Certificate and completed Resale Verification Form to CreateSpace.
If faxing, send to (206) 922-5928 Attn: CreateSpace Direct Reseller Program.
If e-mailing, send to info@createspace.com with subject line Attn: CreateSpace Direct Reseller Program
THANK YOU!

We are offering five Lisa Mason books NEWLY REISSUED IN PRINT for the holiday gift-giving season. Order these Print On Demand directly from the Printer and receive your Certified Reseller’s discount:

Summer of Love
“Clear-sighted, witty, and wise”
A Philip K. Dick Award Finalist
A San Francisco Chronicle Recommended Book
ISBN 978-1548106119

The Gilded Age
“Rollicking….dazzling”
A New York Times Notable Book
A New York Public Library Recommended Book
ISBN 978-1975853174

The Garden of Abracadabra
“Very entertaining urban fantasy.”
ISBN 978-1978148291

One Day in the Life of Alexa
“An appealing narrator and subtly powerful emotional rhythms”
ISBN 978-1546783091

Strange Ladies: 7 Stories
“A must-read collection” The San Francisco Review of Books
ISBN 978-1981104383

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book). On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Smashwords, Apple, and Kobo. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands. BACK IN PRINT at https://www.amazon.com/Summer-Love-Travel-Lisa-Mason/dp/1548106119/

The Gilded Age, A Time Travel (a New York Times Notable Book and New York Public Library Recommended Book). On US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Apple, Kobo, and Smashwords. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands. BACK IN PRINT at https://www.amazon.com/Gilded-Age-Time-Travel/dp/1975853172/

The Garden of Abracadabra (“Fun and enjoyable urban fantasy . . . I want to read more!) On US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Apple, Kobo, and Smashwords. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands. NOW IN PRINT at https://www.amazon.com/dp/1978148291/.

One Day in the Life of Alexa (“An appealing narrator and subtly powerful emotional rhythms”). On US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Smashwords, Apple, and Kobo. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands. NOW IN PRINT at https://www.amazon.com/One-Life-Alexa-Lisa-Mason/dp/1546783091.

Strange Ladies: 7 Stories (“A must-read collection—The San Francisco Review of Books). On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands. NOW IN PRINT at https://www.amazon.com/Strange-Ladies-Stories-Lisa-Mason/dp/1981104380/

Arachne (a Locus Hardcover Bestseller). On US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Barnes and Noble, Apple, Kobo, and Smashwords. On Kindle in France Kindle, Germany Kindle, Italy Kindle, Netherlands Kindle, Spain Kindle, Mexico Kindle, Brazil Kindle, India Kindle, and Japan Kindle. SOON BACK IN PRINT!

Cyberweb (sequel to Arachne). is on US Kindle, BarnesandNoble, Apple, Kobo, and Smashwords. Also on UK Kindle, Canada Kindle, Australia Kindle, Brazil Kindle, France Kindle, Germany Kindle, India Kindle, Italy Kindle, Japan Kindle, Mexico Kindle, Netherlands Kindle, and Spain Kindle. SOON BACK IN PRINT!

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) (Five stars) On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo. On Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands.

Shaken On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands.

Hummers On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, Mexico, Netherlands, and India.

Daughter of the Tao On US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Apple, Kobo, and Smashwords. Also on Kindle in AustraliaFrance, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands.

Every Mystery Unexplained On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, Mexico, Netherlands, and India.

Tomorrow’s Child On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Netherlands.

The Sixty-third Anniversary of Hysteria On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, Mexico, Netherlands, and India.

U F uh-O On BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, Mexico, Netherlands, and India.

Tesla, A Screenplay On US Kindle, Canada Kindle, UK Kindle, BarnesandNoble, Apple, Kobo, and Smashwords. Also on Kindle in Australia, France, Germany, Italy, Spain, Brazil, Japan, Mexico, Netherlands, and India.

My Charlotte: Patty’s Story On Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo. On Kindle in France, Germany, Italy, Spain, Brazil, Japan, Netherlands, and Mexico.

“Illyria, My Love” is on US Kindle, Barnes and Noble, Apple, Kobo, and Smashwords. Also on UK Kindle, Canada Kindle, Australia Kindle, Germany Kindle, France Kindle, Spain Kindle, Italy Kindle, Netherlands Kindle, Japan Kindle, Brazil Kindle, Mexico Kindle, and India Kindle.

Please visit me at Lisa Mason’s Official Website for all my books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming works, fine art and bespoke jewelry by my husband Tom Robinson, worldwide links, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

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I love Twitter and have been very active over the past year, building up my list of Followers to nearly 11,000 (without buying lists from list brokers). I’ve come to prefer Twitter to Facebook, in fact. I like the interactive quality, the brevity, the lack of pretension and cliques you often find on Facebook. I like how other authors are so supportive and practice reciprocity.

I’ve learned how to click on the book links of authors I Follow, zip straight to their books, copy the link with a distillation of what I observe in their book description, and Retweet their books and their Twitter handles.

I not only Retweet their own Tweets, Tweets posted about them by other people, but under my own Twitter name, I’ll post a thumbnail description of their book, the title, the author, the author’s Twitter name, and the Amazon.com link.–

Why do this? This technique enables me to utilize three different forms of Tweets in support of my Followers. And they Retweet my Tweets, other people’s Tweets about me, and a thumbnail description of my book, the title, my Twitter name, and the Amazon.com link. I have hundreds of Followers I can rely on to do this even when I can’t go on Twitter. I’m very happy to return the favor when I can.

And therein lie the problems, which led me to compose these blogs in an effort to help other authors, especially indie authors, to improve their book descriptions.

I’ve traditionally published six novels through Big Publishers and have had book descriptions written for me so I’ve had the experience of being intimately familiar with a book and then observing how someone else composed a pitch for it that goes on the cover and on the retailer’s product page.

Now I write my own Book Descriptions for traditionally published titles I’ve republished as ebooks and for the new titles I’ve published through Bast Books.

So there you have it, my friends. Your Book Description is the first thing a potential reader sees when he or she goes to your book’s product page. I cannot emphasize enough how vital it is that your Book Description be the best it can be!

Forthcoming over the next week—
Part 2: Traditional Publishing versus Independent Publishing Book Descriptions
Part 3: How to Write a Compelling Book Description: Essential Elements of a Book Description

Part 4: How to Write a Compelling Book Description: Problems with Book Descriptions and How to Solve Them

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo.
Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Australia.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo;
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo;
My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry by my husband Tom Robinson, worldwide links, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

No comment.

Seriously, if you have the time and inclination to follow this latest crisis in publishing, you only need to Google the title above to find ten thousand opinions and renditions of it.

One of the most absurd developments is multi-billion-dollar corporations soliciting the support of the people typically lowest and most powerless on their totem power—the Authors.

“What?” you say. “Aren’t writers the source of the content for both these corporations? Without authors, would they have any business to run?”

That’s right. But unless you as an author become like Stephenie Meyer or Suzanne Collins, you are one of thousands to a traditional publisher. Meaning, as I’ve detailed in this Blog Series and in the Crunching the Numbers Blog Series, They Don’t Care.

And Amazon? Amazon—and Smashwords, less so Barnes and Noble—has always been pro-author, especially independent authors. I, among many, am grateful for the opportunity to revitalize my backlist, find new readers, and even develop new projects without the interference of literary agents and editors.

One positive development in the dispute? Sensitive to the charge that Amazon offers “pre-orders” to traditional publishers but not to independent publishers, Amazon has just this week introduced a “pre-order” functionality for independent publishers and authors. (That’s another topic. Smashwords offers pre-orders, too.  I haven’t had a new title since the strategy became available, so I don’t have experience with it yet. When I do, I’ll let you know how it works and whether it works.)

If Amazon engages in business practices that Hatchett and its authors disapprove of, we can all come to our judgment about that. I personally have no business with Hatchett at the moment.

One issue that Amazon has pursued in the litigation is that Hatchett charges too much for its e-books. Amazon has sounded a call for lower ebook prices from traditional publishers.

I strenuously object. That independent publishers and authors can offer ebooks at prices much lower than traditional publishers is our one main competitive advantage. I can offer you a quality acclaimed work like Summer of Love for $ 7.99 instead of $ 14.99. I applaud Hatchett charging $ 14.99 and up for its ebooks. Go for it.

I’ve been personally solicited to sign petitions by both corporations and have declined to participate in either.

So there you have it, my friends. What authors have to say will mostly likely amount to little, if nothing. Stay informed, but don’t lose any sleep over this dispute.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/18/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

State of the Biz: Publishing in 2014 and Beyond, Part 7: Unlimited or Not Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/08/state-of-the-biz-publishing-in-2014-and-beyond-part-7-unlimited-or-not-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 8: Print Books in 2013 Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/13/state-of-the-biz-publishing-in-2014-and-beyond-part-8-print-books-in-2013-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

In a blog Smashwords founder Mark Coker posted earlier this year, he discussed the issues of ebook pricing and royalty percentages among independent authors versus traditionally published authors. I discussed that issue, too, in my “Crunching the Numbers” blogs, the links to which I include below.

So I won’t repeat that material here. The gist of it is: an independent author is able to charge a competitively lower ebook price than a traditional publisher (a traditionally published author has no power to set the price at all). This is because an independent doesn’t have to support a Manhattan skyscraper, the costly print side of the business, or a high-priced staff. I would contend that professional authors (that is, authors previously or presently traditionally published, like me) but first-time and totally independent authors, too, are capable of producing an ebook with the quality (content and appearance) of a traditionally published book.

How does an independent potentially earn more if her ebook is priced lower than a traditionally published ebook? Because the independent earns a 70% royalty of the ebook’s price, as opposed to the 10—25% royalty paid by traditional publishers to their authors.

And traditional authors only earn that amount every six months, and the amount is funneled through the author’s literary agent, which adds yet more wait time. Whereas independents collect their royalties every month (two months after the close of the sales period, but if you earn royalties every month, as I do, that amounts to monthly checks from all the retailer sites on which you list your ebook. Every three months (quarterly) from Smashwords from the numerous e-sites they distribute your book to.)

That’s all well and good. But the question remains: how can independents compete against traditional publishing with its Big Media marketing power?

Mark Coker asserted in his blog that independents are capturing more and more of the market share of ebook earnings. He predicts that independents’ market share of ebook earnings in 2014 could approach 60%. He predicts the independents will capture an increased market share in the years ahead, with independent authors (collectively, mind you) earning half of all ebook sales and four times the amount of royalties earned by traditionally published authors by the year 2020.

For every dollar of ebook revenue earned, the independent author earns 70 cents, whereas the traditional author earns 15 cents.

I appreciate Mark Coker and Smashwords very much, but bear in mind he’s got a vested interest in getting you excited by the prospect of ebooks. He and Smashwords earn money when you list with them.

Mr. Coker admits this assessment doesn’t include traditional advances paid by big publishers to authors and the sad fact that the great majority of advances never “earn out” (earn revenue at those low traditional royalty rates to pay back the advance). This is one of my greatest objections to traditional publishing. Not that the publisher failed to accurately assess the commercial appeal of a book (as Mr. Coker asserts), but that the publisher doesn’t give an author a print-run and media exposure to give the book a fighting chance to earn out.

Mr. Coker also assumes that print books will continue to decline in importance. That may be so, but I still think many avid readers want to hold a glossy book in their hands.

These days, of course, young people are being taught to go to all things digital. It may be that, by 2020, ereaders will more common on the beach or in the park as the print books I continue to see on people’s laps.

Mr. Coker correctly notes the inventory of high-quality ebooks that never go out of print means those books must compete with the steady stream of new releases. Every author—independent and traditional—will be competing for a limited number of avid readers.

Competition has always been fierce in publishing. It will become fiercer.

Mr. Coker sets out 10 reasons why independent authors will capture 50% of the ebook market by 2020. Many of his speculations are assumed in the list. I’ll summarize it here. My comments follow each point in paranthese:

1. Print will continue to decline as more readers transition from page to screen. (That’s a huge speculation.)

2. More brick-and-mortar bookstores will go out of business. (The closure of stores has loomed large in this last decade. But old stores find ways of surviving, people still love their local bookstore, and new stores are slowly cropping up. So I don’t know.)

3. The perceived value of a publisher will decline to traditional authors as print declines. Traditional authors will explore independent publishing. (Absolutely true. Every traditionally published author I know has his/her own publishing company and ebooks for his/her backlist. Including me.)

4. Independent authors have become more professional in producing better books. (Probably true, but a lot of detritus remains out there.)

5. The number of self-published books will explode. (Yep.)

6. Independent authors mentor other independents. (I haven’t seen this at all.)

7. The stigma of self-publishing is vanishing. (Probably true.)

8. Authors are discovering the ease, power, and satisfaction of self-publishing. (Absolutely true, for the reasons I set out above. There are even more reasons I haven’t mentioned.)

9. Readers don’t care who the publisher is. (Probably true, but I can’t say for sure.)

10. Professional writers are becoming more disgusted and alienated by the traditional literary agent/big publisher business model. (Absolutely true.)

All this raises a plethora of other questions. What percentage of the total book market do ebooks represent? The Hatchett Book Group, one of the Big Five Publishers, recently reported that 30% of its billion-dollar earnings in 2013 were from ebooks. That’s a stunning number. A mere four years ago, the percentage was only 10%, at best. So this is real progress. Yet 30% leaves the other 70% of the book market to print books.

That remains not a very good percentage.

The all-important issues of readership and market exposure loom large over independent authors. And the issues of quality of the writing and professionalism. A career path of hybrid publishing looks very promising, and traditional publishers and literary agents are starting to bow to a reality they never wanted to acknowledge before. I’ll address these issues in later blogs.

So there you have it, my friends. The news is good, but still not reason to break out the champagne. Being an author was never a get-rich-quick scheme. It remains a calling requiring your dedication, hard work, talent, and time.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,”on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

Your participation really matters. Thank you for your readership!

As we all know, Big Publishing (BP) categorizes fiction according to the age of the main characters, who are meant to appeal to readers of the same age since everyone is so self-centered these days they only want to read about characters just like them (only much, much better or much, much worse). BP formulates its marketing strategy according to these categories so you, the author, ignore them at your peril.

BP begins with Picture Books aimed at 3—5.5 years old (YO) with goofy illustrations that look as if they could have been drawn by a slightly slow 5 YO but in fact are drawn by cunning adults. BP moves on to Middle Grade, which has trended out to New Middle Grade (5.5—8). Middle Middle Grade (8—10), and Old Middle Grade (10—12.5).

From there BP leaps into the now somewhat dated but still hot Young Adult (YA), subdividing the category into Experimenting With Orgasms New Young Adult (12.5—14.5), Madly In Love With A Jerk Middle Young Adult (14.5—16.5), and Older and Wiser Old Young Adult (16.5—18.5), including the important subcategory Learning Archery, Watch Out Jerk Old Young Adult.

Now comes the hotter than hot, not dated yet but getting there fast category New Adult (NA). BP is scrambling to subdivide NA into I’m So Troubled New New Adult (18.5—20.5), Crap I’m Getting Old Middle New Adult (20.5—23.5), and I’m Supposed To Be Mature But I Still Ride A Skateboard Old New Adult (23.5—29.5).

The marketing demographic gets dicey with I Felt Like Killing Myself When I Turned Thirty New Thirtysomething Adult (29.5—32.5), Damn I Hate This Job Middle Thirtysomething Adult (32.5—35.5), and I’m Divorcing That Jerk Old Thirtysomething Adult (35.5—39.5). Dicier still are the Fortysomething Books–I Got Bifocals and My First Nose Ring New Forty (39.5—42.5), Having My Last Fling Middle Forty (42.5—46.5), and I’m Having a Midlife Crisis Old Forty (46.5—49.5).

BP is puzzled how to market New Fifty (49.5—52.5) (dark, problematic downers), Mom Died And Left Me A Bunch Of Bills Middle Fifty (52.5—56.5). More saleable is the Still Flirty At Fifty Old Fifty Books (56.5—59.5).

It remains to be seen whether the readership will still be alive and solvent to buy I’m Still A Sixties Hippie at Sixty New Sixty books (59.5—62.5), let alone I Can’t Afford to Retire Middle Sixty books (62.5—65.5) or One Foot in the Grave Old Sixty books (65.5—69.5).

Book marketing is so difficult.

From the author of The Garden of Abracadabra, Volume 1 of the Abracadabra Series, on Nook, Kindle, Smashwords, and UK Kindle, Summer of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on Nook, Kindle, Smashwords, and UK Kindle, and The Gilded Age, A Time Travel (a New York Times Notable Book and New York Public Library Recommended Book) on Nook, Kindle, Smashwords, and UK Kindle.

Love a historical mystery? Passionate romantic suspense?

Try Celestial Girl (A Lily Modjeska Mystery)!

Lily is not quite a typical woman in Toledo, Ohio, 1896. She may be repressed and dependent on her husband, but she supports the vote for women and has a mind of her own. When Johnny Pentland is found dead at a notorious brothel, Lily discovers her husband is not the man she thought he was.

Pursued by Pentland’s enemies, Lily embarks on a journey that will take her across the country to San Francisco and across the ocean to Imperial China as she unravels a web of murder and corruption reaching from the opium dens of Chinatown to the mansions of Nob Hill.

Her journey becomes one of the heart when she crosses paths with Jackson Tremaine, a debonair, worldly-wise physician. Lily and Jackson begin a passionate relationship as they encounter the mysterious Celestial Girl and her dangerous entourage.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, and Smashwords (Apple iTunes, Kobo, Sony)!

Or try this series in affordable installments.

Celestial Girl, Book 1: The Heartland (A Lily Modjeska Mystery) is on Nook, US Kindle, Canada Kindle, UK Kindle, and Smashwords (Apple iTunes, Kobo, Sony)! Lily flees Toledo on the Overland train. She must share a seat with Jackson Tremaine and befriends the Celestial Girl, the daughter of a Chinese dignitary. But appearances are not what they seem.

Celestial Girl, Book 2: Jewel of the Golden West (A Lily Modjeska Mystery) is on Nook, US Kindle, Canada Kindle, UK Kindle, and Smashwords (Apple iTunes, Kobo, Sony)! Lily and Jackson arrive in San Francisco and discover the murder of an immigration official connected with the Celestial Girl. She and Jackson are compelled into a dangerous murder investigation. As they begin a passionate affair, a contract for murder is taken out on Lily’s life.

Celestial Girl, Book 3: The Celestial Kingdom (A Lily Modjeska Mystery). Lily and Tremaine journey to Imperial China, confronting soldiers of the Boxer Revolution and brutal slavers. Lily discovers secrets vital to the identity of the Celestial Girl. In Celestial Girl, Book 4: Terminus (A Lily Modjeska Mystery). Lily and Jackson return to San Francisco and solve the tragic mystery of the Celestial Girl. Both on Nook, US Kindle, Canada Kindle, UK Kindle, and Smashwords (Apple iTunes, Kobo, Sony).

Of The Gilded Age, the New York Times Book Review said, “A winning mixture of intelligence and passion.”

Enjoy the punch of a short story?

New! Strange Ladies: 7 Stories is on Nook, US Kindle, Canada Kindle, UK Kindle, and Smashwords (all other readers including Kobo, Sony, and Apple). Acclaimed short fantasy and science fiction by Lisa Mason published in top magazines and anthologies worldwide.

From Goodreads: “Hilarious, provocative, profound.”
Five Stars on Amazon: “Great work!”

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, forthcoming projects and more, on my Facebook Author Page, on Amazon, on my Facebook Profile Page, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, and at Science Fiction and Fantasy Writers of America.

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