Archives for category: Publishing in 2014 and Beyond

The acclaimed fantasy author, Charles de Lint, writes a column, “Books To Look For.” In the May-June Magazine of Fantasy and Science Fiction, he reviews Black Wolf by Steph Shangraw, published by Prysmeat Books. Yes, that’s an independent publisher.

De Lint writes: “I’m fascinated with the proliferation of independently published books. But before I get into the whys and wherefores, let me first say that I don’t dislike offerings from what’s coming to be referred to as legacy publishing (i.e., books printed and distributed by the big publishing houses). I just think there’s room for everybody. The more voices writing their own stories there are, the more choices there are for readers. And a lot of voices from a lot of different sources are a good thing, especially since I’m not all that sure legacy publishers will be around that much longer.

“Or at least not in their current state. Ebooks haven’t completely overtaken paper books yet, but the writing seems to be on the wall. It’ll be especially interesting to see what happens as the coming generations of readers—more accustomed to reading everything on a screen, from texts to websites to magazines and books—become the main consumers.

“Which doesn’t mean I think paper books will disappear. I see them becoming more like physical pieces of art, lovingly designed and published by small presses that will celebrate the physical aspect of a book as well as what lies inside its pages. But the days seem to be numbered for the cheap mass market paperback—the kinds of books that most people read once, then dispose of. Ebooks fit that bill as well, but the delete button on your reader is a lot easier to utilize than having to box up a bunch of physical books and then haul them down to your local thrift shop.

“All of which certainly helps indie publishers, many of whom are of that generation cited above: they’ve matured with technology as a normal part of their lives. There’s a growing movement among these young authors—savvy with technology in a way that their elders aren’t—to do it all on one’s own.. . . .

“The authors who decide to go the indie route do so for a number of reasons other than the fact that a legacy publisher isn’t interested in their work. . . . Sometimes the subject matter is simply too edgy—too violent, perhaps, or dealing with sexual/political/social elements that don’t fit the philosophy or style of the legacy publisher.

“But sometimes. . . . it’s simply not the kind of book a legacy publisher would be interested in. The pacing doesn’t match that of titles currently doing well in the marketplace. There might be too much description, or the plot moves in odd directions. . . .

“If an editor did work on a book like this, they’d probably cut a lot of what some might consider unnecessary description, subplots, and backstory. They’d rearrange the plot elements into a more linear narrative, with more forward drive.

“Which makes me glad there’s now a ready outlet for authors with a more idiosyncratic way of telling a story.”

So there you have it, my friends. Do you think legacy publishing is going to disappear and that small presses will take over the business? What about ebooks? The latest statistic in Publisher’s Weekly is that ebook sales growth is down, but I don’t know how that compares to print sales. And we’re still talking about a three hundred million dollar market for ebooks.

A DIGEST Edition of May-June Magazine of Fantasy and Science Fiction is FREE on Amazon.com for readers with Kindles or Kindle Apps. This is NOT the full version of the magazine but it does contain my story “Teardrop.” You can also sign up to receive a monthly Digest edition—or not. Your choice! The Digest Edition is only available until June 15, so download yours today! http://www.amazon.com/dp/B004ZFZCKY/

From the author of Summer Of Love (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Summer of Love
is also on Amazon.com in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, and Mexico.

The Gilded Age is on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Sony, and Smashwords.
The Gilded Age
is also on Amazon.com in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, and Mexico.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series,
is also on Amazon.com in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, and Mexico.

Strange Ladies: 7 Stories is on US Kindle, Canada Kindle, UK Kindle, Nook, Smashwords, Apple, and Kobo, Sony.
Strange Ladies: 7 Stories
is also on Amazon.com in Australia, France, Germany, Italy, Spain, Brazil, Japan, and India, and Mexico.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo.
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery)
is also on Amazon.com in Australia, France, Germany, Italy, Spain, Brazil, Japan, India, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry by Tom Robinson, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

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Now that we’re winding down 2014, it’s time to talk about 2015. Several trends have been hitting the publishing business since July of this year and, to be frank, they’re not good. And only going to get worse in the new year.

Just remember, independent publishing—ebooks, in particular—hit the publishing business like a tsunami a mere four and a half years ago, in 2010. As a traditionally published author with a backlist that the Big Publisher just wouldn’t keep in print—like 90 or 95 percent of other traditionally published authors including some big names—the ebook revolution presented a huge opportunity to get worthy titles available again to long-time readers and new readers.

Further, with the huge contractions and distortions in Traditional Big Publishing, the ebook further provided the opportunity to introduce new works without the interference and parasitism of literary agents and the Big Publishers themselves.

I’ve explored at length the clear strength of the numbers and the flow of income for an individual ebook, comparing independent publishing versus traditional publishing. Please see my earlier blogs on this site, “Crunching the Publishing Numbers, Parts 1 through 4.”

Independent publishing of a print book presents a much gloomier picture. My research has shown a huge disconnect between independently published ebooks and the print books (even for a goodly number of ebooks sold, print books lag behind by orders of magnitude), whereas traditionally published print and ebooks tend to skew in just the opposite direction (eight times the number of print books sold for every ebook).

Further, except in the case of independent ebooks/print books with large amounts of capital to fund promotion and marketing ($100,000 in the case of Fifty Shades of Grey, according to some reports), most independent publishers and authors cannot begin to match the marketing power of Traditional Publishers.

So what happened in July, 2014 to make matters worse for independent authors?

Let me preface what I’m about to say with this: I really appreciate Amazon.com. They were in the forefront of making ebook publishing effective and easy for independent authors. They went the mile (as has Smashwords) with explaining what you needed to do to upload your book. They’ve vastly improved their uploading system, cover uploading system, and reporting of revenues.

That said, in July Amazon.com launched Kindle Unlimited, automatically converting all Kindle Select “free” books to the Unlimited program. This placed close to 50,000 “free” books for readers to choose from.

I say “free” because, behind the scenes, Amazon offers authors a royalty or stipend for each borrowed book, with the amount paid out of a “fund.”

I’m not going to explain how Select and Unlimited work here, since all that information is on Amazon.

But here’s what happened, and I’m seeing reports all over the Internet, beginning with Smashword’s most recent blog by founder Mark Coker.

Authors who opt into Select/Unlimited must remove their books from any other retailer and list exclusively with Amazon. Since those authors must take whatever Amazon decides to pay out to them (contrasting sharply with your ability to specify your sales price outside of the Select/Unlimited program) and since such a huge number of authors decided to opt into the system (thus reducing the per-unit share of the “fund”), I’ve seen authors reporting a 75% decline in revenues since July, 2014.

And what about authors like me who have opted to retain control of their books, the markets where they list them, and their prices? We, too, have seen a reduction in revenues, in many cases by 50—70%. Why? Because of the glut of free ebooks.

But just remember, “free” doesn’t equal “quality.” Will readers start to realize the distinction after getting an eyeful of “free” ebooks?

We can only hope. But as the “Fifty Shades” phenom taught everyone, readers like what they like sometimes regardless of conventionally regarded standards of quality.

So there you have it, my friends. If you thought independent publishing as an amateur writer or even as a dedicated, well-educated professional writer of something other than fiction, be advised: publishing is not (and never has been) a get-rich-quick scheme. It will take some real ingenuity to make your publishing endeavors work in 2015.

I have some ideas about that. Stay tuned.

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo.
Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, India, Mexico, and Australia..

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords.
The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo;
Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony.
Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo;
My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry by my husband Tom Robinson, worldwide links, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it, and share the word with your family and friends.

Your participation really matters.
Thank you for your readership!

The verdict is in from The Hollywood Reporter: Summer 2014 box office earnings haven’t been so low since 1997. “The studios failed to connect with audiences,” THR laments.

This is a polite way of saying the summer movies stank. Several extremely expensive “big” movies tanked, including a piece by the makers of The Matrix Trilogy entitled (I think) “Jupiter Ascending,” which sank without a trace (or maybe the scheduled release has been moved up), and the second installment of the new Planet of the Apes franchise.

The two YA urban fantasy hopefuls, which I reviewed here earlier this summer, “Mortal Instruments: City of Bones”, and ‘Beautiful Creatures” stumbled badly, suggesting viewers are weary of the genre. Neither film had an appealing young heroine or hero, and hopes for a trilogy for either have been dashed. Both were based on very good but very long books, and the scripts meandered and couldn’t focus on the core story.

Which supports the notion that a short story (like “Tomorrow’s Child”) or a short book like the Hunger Games provides a better basis for a film.

“Divergent,” the first in a proposed trilogy based on the YA dystopian novels, did moderately well by Hollywood standards ($250 million worldwide) but was damaged by reviews that the film seemed a lackluster derivative of Hunger Games. On the basis of reviews I’ve read, this viewer is going to skip it. Fans of the film and books will be happy to hear the producers at Lionsgate are proceeding with a second film.

The late summer “surprise quirky hit” is “Guardians of the Galaxy,” which has earned over $500 million worldwide in its second or third weekend. This is a cartoon movie based on minor characters in a Marvel Comic. The reviews I’ve read have called it “an irritatingly juvenile, derivative ‘Star Wars’”, which is setting the bar pretty low. We’re still considering whether to see it. I’ll review it here if we do.

And the verdict is in from Publishers Weekly: Summer 2014 book sales earnings were down twenty percent from last summer.

There just wasn’t any book that emerged as an exciting Must-Read except perhaps for Donna Tartt’s The Goldfinch, which sold some 600,000 thirty-five dollar hardcover books. I’ve read Tartt’s first book, The Secret History. While I admire her writing, her subject matter and underlying consciousness just aren’t for this reader, let alone a 1,000-page book.

Similarly, Diana Gabaldon’s eighth volume in her Voyager series got a boost from a miniseries on Starz, debuting at Number One on the New York Times bestseller list. But within a few weeks, the book dropped off the list, suggesting the author has a solid core of fans, but hasn’t expanded beyond, in spite of the television exposure. I similarly have read an earlier volume in the series and admire the author’s writing, but her subject matter and underlying consciousness just aren’t for this reader, let alone a 1,000-page book.

Stephen King published a book that came and went; J.K. Rowling writing under a pen name published another murder mystery in her new series. Deborah Harkness wrapped up her All Souls Trilogy; her book appeared on the list, but has pretty much since wilted. If Laurell K. Hamilton published another volume in her long-running Anita Blake Vampire Hunter series, I missed it.

So what were people doing this summer for their entertainment needs if they’re not reading or going to the movies? I’m guessing they’re watching television, playing games, and hanging out on the Internet. What did you do this summer?

So there you have it, my friends. I see the trends changing. Urban fantasy on the adult level continues to sell, especially among the latest volumes of multi-book series, but appears to have died out on the YA level. An author like Charlaine Harris has ended the Sooki Stackhouse series (the basis for True Blood on television) and has not presented anything new that’s compelling. Vampires are way, way passe. (I include minor vampire characters in The Garden of Abracadabra as objects of ridicule and scorn. They are comic relief, hardly the focus of the book or series.)

The genre trope of zombies (an image I personally dislike and will never write about) has succeeded in print in a limited number of books, notably Jonathan Maberry’s Rot and Ruin series for the YA reader. But most people are getting their fill of zombies on The Walking Dead on television. I don’t see a huge expanding market for this unappealing genre.

So what’s new? What exciting or lurid new book or series has leapt to the top of the lists and claimed a gigantic readership out of thin air like The Hunger Games?

It’s not happening.

Which, in fact, is great news. Editors, publishers, and especially readers are searching for something new. That’s where writers like you and me may step up to the plate. The time has never been better to forge out there with a concept that’s fresh and original. Go for it!

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/19/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

State of the Biz: Publishing in 2014 and Beyond, Part 7: Unlimited or Not Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/08/state-of-the-biz-publishing-in-2014-and-beyond-part-7-unlimited-or-not-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 8: Print Books in 2013 Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/13/state-of-the-biz-publishing-in-2014-and-beyond-part-8-print-books-in-2013-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 9: Amazon Vs Hatchett Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/16/state-of-the-biz-publishing-in-2014-and-beyond-part-9-amazon-vs-hatchett-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 10: Conversations with Author Elle Emerson Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/20/state-of-the-biz-publishing-in-2014-and-beyond-part-10-conversations-with-author-elle-emerson-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 11: In Praise of Copyeditors https://lisamasontheauthor.com/2014/08/21/state-of-the-biz-publishing-in-2014-and-beyond-part-11-in-praise-of-copyeditors-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, and Kobo; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

In October, 2013 I started a series of conversations with my acquaintance, the author Elle Emerson. I don’t have the link handy, but if you scroll back on WordPress to October 19, 2013, you’ll find our first conversation, which I entitled “Tales of Woe.”

Twenty years ago, Ms. Emerson began publishing stories in professional magazines and then books with two of the Big Five Publishers. She got good reviews, award nominations, and even a New York Times Notable Book designation.

But she didn’t get enough of a readership in a short enough timeframe and the Big Publishers crushed her career.

She knows a lot and has experienced a lot and I wanted to interview her and set out our conversations here.

I’ve been after her for months to tell me more. I regret to tell you she just called me and has declined to proceed further.

When I asked her why, she said, “Plenty of authors are writing about the problems with traditional publishing. The New York Times recently ran an article by a successful author who explained why she’s self-publishing her new book. Another author has written extensively in her blog about her problems. I don’t want to go there. However legitimate, these types of confessions sound like complaining. And I don’t see how it does anyone any good. If you’re traditionally published, you already know the score. If you’re not, you’ll probably never have to deal with it.” She laughed. “You’ll have to deal with self-publishing.”

Well, okay. Could she summarize her experiences?

“Sure,” she said. “Arrogant, careless, incompetent, lazy, disloyal literary agents.” [Note: Ms. Emerson has hired and fired five big agents.] “And arrogant, careless, incompetent, lazy, disloyal book editors.”

Could she give me some examples?

“Okay,” she said. “An editor who is no longer in publishing at all went off on his vacation to Italy after neglecting to include my Author’s Bio in the first edition of what was my biggest book. The book had to launch without it. This same editor withheld the payment of an advance after I had turned in my book. The editor had approved the book and was required under contract to pay me. But he stalled anyway as sort of a passive=aggressive power move even though my husband had just had surgery and we really needed the money. I had to get down on my hands and knees and beg for money I was legally and promptly owed.”

Wow. I was starting to get the picture. I should add, Ms. Emerson is an attractive, positive, cooperative, brilliant, business-savvy woman, as well as being talented and dedicated.

I was intrigued by her last words in our October interview. She had said: “I’ve been abused for years by the publishing business. The publishing business is just like a toxic parent.” What did she mean by that?

“If you’re a child with a toxic parent, you are totally dominated by that parent,” she said. “The parent controls your time, your activities, and your means of support. S/he demands that you meet every requirement the parent sets out, demands you abide by the parent’s rules, demands your loyalty and your love. In return, the parent doesn’t have to do anything. The parent can be cruel, withholding, manipulative, and careless, and you the child can’t do anything about it.”

“So traditional publishing is like that?” I said. I must tell you, she was making me nervous.

“You got it,” she said.

“What about independent publishing?” I wanted her opinion on this.

“It’s a time-consuming and expensive hobby that may or may not enable you to make a tiny living,” she said with a laugh. “I think there’s a lot of luck involved along with the hard work.”

So there you have it, my friends. “I have to get on with my life,” Ms. Emerson told me and ended the call. So do we all. I thanked her and said goodbye.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/18/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

State of the Biz: Publishing in 2014 and Beyond, Part 7: Unlimited or Not Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/08/state-of-the-biz-publishing-in-2014-and-beyond-part-7-unlimited-or-not-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 8: Print Books in 2013 Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/13/state-of-the-biz-publishing-in-2014-and-beyond-part-8-print-books-in-2013-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 9: Amazon Vs Hatchett Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/16/state-of-the-biz-publishing-in-2014-and-beyond-part-9-amazon-vs-hatchett-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

No comment.

Seriously, if you have the time and inclination to follow this latest crisis in publishing, you only need to Google the title above to find ten thousand opinions and renditions of it.

One of the most absurd developments is multi-billion-dollar corporations soliciting the support of the people typically lowest and most powerless on their totem power—the Authors.

“What?” you say. “Aren’t writers the source of the content for both these corporations? Without authors, would they have any business to run?”

That’s right. But unless you as an author become like Stephenie Meyer or Suzanne Collins, you are one of thousands to a traditional publisher. Meaning, as I’ve detailed in this Blog Series and in the Crunching the Numbers Blog Series, They Don’t Care.

And Amazon? Amazon—and Smashwords, less so Barnes and Noble—has always been pro-author, especially independent authors. I, among many, am grateful for the opportunity to revitalize my backlist, find new readers, and even develop new projects without the interference of literary agents and editors.

One positive development in the dispute? Sensitive to the charge that Amazon offers “pre-orders” to traditional publishers but not to independent publishers, Amazon has just this week introduced a “pre-order” functionality for independent publishers and authors. (That’s another topic. Smashwords offers pre-orders, too.  I haven’t had a new title since the strategy became available, so I don’t have experience with it yet. When I do, I’ll let you know how it works and whether it works.)

If Amazon engages in business practices that Hatchett and its authors disapprove of, we can all come to our judgment about that. I personally have no business with Hatchett at the moment.

One issue that Amazon has pursued in the litigation is that Hatchett charges too much for its e-books. Amazon has sounded a call for lower ebook prices from traditional publishers.

I strenuously object. That independent publishers and authors can offer ebooks at prices much lower than traditional publishers is our one main competitive advantage. I can offer you a quality acclaimed work like Summer of Love for $ 7.99 instead of $ 14.99. I applaud Hatchett charging $ 14.99 and up for its ebooks. Go for it.

I’ve been personally solicited to sign petitions by both corporations and have declined to participate in either.

So there you have it, my friends. What authors have to say will mostly likely amount to little, if nothing. Stay informed, but don’t lose any sleep over this dispute.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/18/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

State of the Biz: Publishing in 2014 and Beyond, Part 7: Unlimited or Not Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/08/state-of-the-biz-publishing-in-2014-and-beyond-part-7-unlimited-or-not-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 8: Print Books in 2013 Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/13/state-of-the-biz-publishing-in-2014-and-beyond-part-8-print-books-in-2013-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

This just in from Publisher’s Weekly:

“Bowker released its estimates of print book production for 2013, noting that what they call “traditional” output–which includes self-publishers like CreateSpace, but excludes public domain POD factories like BiblioBazaar — dipped 2 percent from 309,957 titles in 2012 to a projected 304,912 titles in 2013. Despite the decline as compared to the previous year (and general growth in the several years before then) Bowker said the result “points to a relatively stable market for print works despite competition from e-books.”

The public domain business (or what Bowker refers to as “nontraditional” titles) declined far more significantly, to 1,108,183 titles, a decrease of 46 percent from its production of 2,042,840 titles in 2012. It’s important to remember, as we have reminded in the past, that Bowker’s official stats continue to measure only books issued in print form (including print on demand). They still do not tabulate counts for ebooks issued during the year, so the numbers clearly under-represent the actual amount of new volumes coming to market.

Among “traditional” titles, fiction remains the largest single category with 50,000 titles, a slight increase from the previous year, with the broad listing of juveniles second at 33,000 titles, followed by sociology/economics at 29,300 titles.”

What does that mean for you and me?

It’s pretty dire. If you’re a traditionally published author, expect advances, print runs, and publishers’ commitment to you to decline. Get ready to have your series discontinued. I’m sorry to say it, but that’s the way publishing (or any business) is. When sales decline, expenses are cut.

If you’re an independently published author and considering financing a print-on-demand print book, think again. If you don’t know HTML, you’ll have to hire someone who does. If you use CreateSpace, the only place you’ll be able to distribute your books is on Amazon.com, which owns CreateSpace. Not other on-line retailer will list your book (hint: they hate Amazon.com). If you actually do a print run, most independent bookstores won’t stock your book.

As I cautioned you in State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books, print books are a very risky business for you.

So there you have it, my friends. Just saying.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/18/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

State of the Biz: Publishing in 2014 and Beyond, Part 7: Unlimited or Not Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/08/08/state-of-the-biz-publishing-in-2014-and-beyond-part-7-unlimited-or-not-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

Amazon.com recently launched Kindle Unlimited, a subscription-style option for readers essentially permitting them unlimited ebooks in the Unlimited program for a standard monthly fee. What ebooks are in the Unlimited program? All books in the Amazon Select program, whereby readers borrow an ebook for a period of time for free. Because Amazon maintains a “Global Fund,” the borrowed ebook earns for the author a varying royalty determined as a percentage of the Global Fund, which may change from month to month. There are some 500,000 ebooks in the Select program, which are now in the Unlimited program.

You should be aware of two major rules affecting Select, and fherefore Unlimited, ebooks. First, if you decide you want to go this route, Amazon demands exclusivity. Meaning that you are required to remove the book from other vendors, typically Barnes and Noble and Smashwords. Second, you are locked into the Select program for three months, whereupon, unless you uncheck the re-enroll box, you are automatically re-enrolled.

I tried Select about two years ago with a title, U F uh-O, A Sci Fi Comedy. This is a novella based on a screenplay I wrote for a producer looking for another “Men in Black” or “Galaxy Quest,” and scored a five-star review on Amazon.com. I had sold a few copies of this ebook on Amazon, Nook, and Smashwords. Then I put the book on the Select program, according to the rules. I got no borrows whatsoever. After three months, I put the ebook back on sale and relisted it on the other vendors.

So my experience with Select was not good and I really can’t recommend it.

By the way, U F uh-O, A Sci Fi Comedy is on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords.

U F uh-O, A Sci Fi Comedy is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Here’s the 5 star review:

A very clever humorous novella! July 26, 2013 Format:Kindle Edition|Amazon Verified Purchase “I had never read any work by this author, but I met Lisa on Facebook and twitter and she seemed a very nice person. For that reason, I thought I would try one of her books, but I really had no expectations; being a nice person is no proof that she will be able to write. As it turns out, she also was an excellent author! By about the time I was halfway through the book, I found myself very involved with the characters and wholeheartedly cheering them on! I took a chance on someone I never read before and was rewarded by finding another favorite author. It wasn’t until I had finished the book and read the end material that I learned that she had many other works published and some with pending movie contracts. I would highly recommend this 82 page funny novella to anyone who enjoys a well written book with excellent character development in unusually subtle ways. Read this little book and I’m sure you will be as pleasantly surprised as I was. I am looking forward to reading more of her works as I’m sure you will be, too!”

When Amazon launched Unlimited, they did not notify or ask the permission of Select authors before their books were automatically enrolled, they just went ahead and did it, causing a stir at Publishers Weekly and elsewhere. Because some authors did not wish to become a part of Unlimited, Amazon was forced to offer Select authors a way to unenroll their books from Select, and therefore Unlimited.

Why would you wish not to be a part of Unlimited? Two authors on the Books & Writers group on LinkIn have already expressed their fears that readers would begin borrowing so many books to make their monthly fee worthwhile that the authors’ royalty would be substantially reduced.

This problem is compounded by the fact that Amazon Unlimited counts a reader’s sampling of more than ten percent of the book as a sale! I don’t know about you, but I sample books—for-sale books—all the time to get a sense of the author’s style, how the book opens, and so on. As result of Unlimited’s sampling gambit, a number of Unlimited ebooks have precipitously leapt into the top 100 books on Bowker Ebook Ranking and elsewhere. In other words, Unlimited sampling artificially inflates “sales figures.” The problem became so dire, so quickly, that Bowker removed Unlimited ebooks from its ranking!

Finally, Smashwords has issued a blog denouncing both Select and Unlimited because of the exclusivity rule. Naturally, Smashwords has a vested interest in taking this position—they’re Amazon’s prime competitor after Barnes and Noble. Most authors, including me, list their books directly with Amazon and Barnes and Noble and then distribute to Apple, Kobo, Scribd, and so on via Smashwords. This is a good strategy because Amazon and B&N pay royalties on a monthly basis, whereas Smashwords pays only quarterly. Further, meeting the independent formatting rules of all those vendors is difficult. I find it easier just to let Smashwords handle that through its fantastic conversion program.

So there you have it, my friends. If you’ve never been published before and have written a ebook, you may wish to try Select and Unlimited to try to win readers who are unfamiliar with your name and your work and who don’t have to pay for your book (or your book is included in their fee along with all the other books they borrow). Personally, I think that unknown authors offering their books for free or for a minimal amount is demeaning to their work and an unsound strategy. Better to promote on the social networks, offer free samples, and/or publish stories in an established traditional venue and win name recognition that way.

I’m embarking on the serialization of The Garden of Abracadabra on WordPress and Wattpad today! I’ll let you know how that goes.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 6: Ebooks Versus Print Books Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/19/state-of-the-biz-publishing-in-2014-and-beyond-part-6-ebooks-versus-print-books-lisa-mason-sfwapro

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,” on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

I love print books. I love to hold them, relax anywhere with an adequate light source and a good book. My husband, Tom Robinson, and I must own about 25,000 books (Tom has dealt rare books and been a partner in various Bay Area bookstores).

But the ebook revolution of a mere four years ago has been a huge boon both to professional authors and those authors who have chosen or been forced to choose independent publishing. Independent publishing gives an author power and freedom over his or her career, from choosing one’s own cover art, to deadlines, to far greater royalties than a traditional author earns on an ebook.

In a previous blog, I noted that Smashwords predicts independent authors will command fifty percent of the ebook market and ebook earnings within the next five years. And as people are becoming more acclimated to ereaders and appreciating the ease and modernity of them, more readers of print books will buy readers and ebooks.

In a mere four years, ebooks have gone from ten percent of the total book market to thirty percent and more. All the Big Publishers are making hundreds of millions of dollars on ebooks!

But thirty percent leaves seventy percent of books sold to the print market.

You may be tempted as an independent author to jump feet first into print publishing. If you and your family have enough income to afford an expensive hobby, go for it. But there are many reasons for independently published authors to exercise caution before investing in a print edition of their books.

First, it has always been expensive to self-publish a print book and still is. Createspace tells authors they can create a print book for free, but immediately there’s a huge caveat attached to that. You have to know HTML programming and have a good design sense. If you don’t, you can’t do it on your own for free. You’ll need the Createspace team to help you—for a hefty price.

Createspace is a subsidiary of Amazon.com. Most independent bookstores out there and the one major remaining bookstore chain, Barnes and Noble, refuse to stock Createspace books.

Plenty of other self-publishing businesses are out there and eager to take your money. Some are out-and-out scams.

But let’s assume you can handle all that and want to produce your book in print, anyway. Great! Be advised there’s another huge problem.

You can’t compete with the Big Publishers and Big Media.

Even if a Big Publisher doesn’t lift a finger to publicize an author’s book, that book still gets listed in a catalog of forthcoming books that goes out to all the bookstores, may be submitted for review in trade journals and newspapers, and gets listed on the Big Publisher’s website.

Independent authors have competed well with ebooks, but even the best don’t do well when it comes to their print books. I’ve been following various authors, including authors promoted on the Kindle Direct monthly newsletter. In every case, an author who may have a fairly high-ranking ebook lags way, way behind with his or her print book.

So there you have it, my friends. Until private people can compete with Big Media—and I don’t see that happening any time soon—you’re better off producing an ebook at little or no cost but your time (which isn’t free, I know!) than tilting at windmills with a print book. Sad, but true.

There are a few other tools that you can use, however. Namely write a brilliant book, produce it up to professional standards, write more books, and pursue hybrid publishing. I’ll address those tools in upcoming blogs.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond, Part 5: Authors’ Market Share Lisa Mason #SFWApro https://lisamasontheauthor.com/2014/07/02/state-of-the-biz-publishing-in-2014-and-beyond-part-5-authors-market-share-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,”on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.

Thank you for your readership!

In a blog Smashwords founder Mark Coker posted earlier this year, he discussed the issues of ebook pricing and royalty percentages among independent authors versus traditionally published authors. I discussed that issue, too, in my “Crunching the Numbers” blogs, the links to which I include below.

So I won’t repeat that material here. The gist of it is: an independent author is able to charge a competitively lower ebook price than a traditional publisher (a traditionally published author has no power to set the price at all). This is because an independent doesn’t have to support a Manhattan skyscraper, the costly print side of the business, or a high-priced staff. I would contend that professional authors (that is, authors previously or presently traditionally published, like me) but first-time and totally independent authors, too, are capable of producing an ebook with the quality (content and appearance) of a traditionally published book.

How does an independent potentially earn more if her ebook is priced lower than a traditionally published ebook? Because the independent earns a 70% royalty of the ebook’s price, as opposed to the 10—25% royalty paid by traditional publishers to their authors.

And traditional authors only earn that amount every six months, and the amount is funneled through the author’s literary agent, which adds yet more wait time. Whereas independents collect their royalties every month (two months after the close of the sales period, but if you earn royalties every month, as I do, that amounts to monthly checks from all the retailer sites on which you list your ebook. Every three months (quarterly) from Smashwords from the numerous e-sites they distribute your book to.)

That’s all well and good. But the question remains: how can independents compete against traditional publishing with its Big Media marketing power?

Mark Coker asserted in his blog that independents are capturing more and more of the market share of ebook earnings. He predicts that independents’ market share of ebook earnings in 2014 could approach 60%. He predicts the independents will capture an increased market share in the years ahead, with independent authors (collectively, mind you) earning half of all ebook sales and four times the amount of royalties earned by traditionally published authors by the year 2020.

For every dollar of ebook revenue earned, the independent author earns 70 cents, whereas the traditional author earns 15 cents.

I appreciate Mark Coker and Smashwords very much, but bear in mind he’s got a vested interest in getting you excited by the prospect of ebooks. He and Smashwords earn money when you list with them.

Mr. Coker admits this assessment doesn’t include traditional advances paid by big publishers to authors and the sad fact that the great majority of advances never “earn out” (earn revenue at those low traditional royalty rates to pay back the advance). This is one of my greatest objections to traditional publishing. Not that the publisher failed to accurately assess the commercial appeal of a book (as Mr. Coker asserts), but that the publisher doesn’t give an author a print-run and media exposure to give the book a fighting chance to earn out.

Mr. Coker also assumes that print books will continue to decline in importance. That may be so, but I still think many avid readers want to hold a glossy book in their hands.

These days, of course, young people are being taught to go to all things digital. It may be that, by 2020, ereaders will more common on the beach or in the park as the print books I continue to see on people’s laps.

Mr. Coker correctly notes the inventory of high-quality ebooks that never go out of print means those books must compete with the steady stream of new releases. Every author—independent and traditional—will be competing for a limited number of avid readers.

Competition has always been fierce in publishing. It will become fiercer.

Mr. Coker sets out 10 reasons why independent authors will capture 50% of the ebook market by 2020. Many of his speculations are assumed in the list. I’ll summarize it here. My comments follow each point in paranthese:

1. Print will continue to decline as more readers transition from page to screen. (That’s a huge speculation.)

2. More brick-and-mortar bookstores will go out of business. (The closure of stores has loomed large in this last decade. But old stores find ways of surviving, people still love their local bookstore, and new stores are slowly cropping up. So I don’t know.)

3. The perceived value of a publisher will decline to traditional authors as print declines. Traditional authors will explore independent publishing. (Absolutely true. Every traditionally published author I know has his/her own publishing company and ebooks for his/her backlist. Including me.)

4. Independent authors have become more professional in producing better books. (Probably true, but a lot of detritus remains out there.)

5. The number of self-published books will explode. (Yep.)

6. Independent authors mentor other independents. (I haven’t seen this at all.)

7. The stigma of self-publishing is vanishing. (Probably true.)

8. Authors are discovering the ease, power, and satisfaction of self-publishing. (Absolutely true, for the reasons I set out above. There are even more reasons I haven’t mentioned.)

9. Readers don’t care who the publisher is. (Probably true, but I can’t say for sure.)

10. Professional writers are becoming more disgusted and alienated by the traditional literary agent/big publisher business model. (Absolutely true.)

All this raises a plethora of other questions. What percentage of the total book market do ebooks represent? The Hatchett Book Group, one of the Big Five Publishers, recently reported that 30% of its billion-dollar earnings in 2013 were from ebooks. That’s a stunning number. A mere four years ago, the percentage was only 10%, at best. So this is real progress. Yet 30% leaves the other 70% of the book market to print books.

That remains not a very good percentage.

The all-important issues of readership and market exposure loom large over independent authors. And the issues of quality of the writing and professionalism. A career path of hybrid publishing looks very promising, and traditional publishers and literary agents are starting to bow to a reality they never wanted to acknowledge before. I’ll address these issues in later blogs.

So there you have it, my friends. The news is good, but still not reason to break out the champagne. Being an author was never a get-rich-quick scheme. It remains a calling requiring your dedication, hard work, talent, and time.

Previous Blogs in this Series:

State of the Biz: Publishing in 2014 and Beyond, Part 1: Introduction https://lisamasontheauthor.com/2014/03/18/state-of-the-biz-publishing-in-2014-and-beyond-part-1-introduction-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 2: Who’s Reading? https://lisamasontheauthor.com/2014/04/07/state-of-the-biz-publishing-in-2014-and-beyond-part-2-whos-reading-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 3: The Shady Case of Fifty Shades https://lisamasontheauthor.com/2014/04/17/state-of-the-biz-publishing-in-2014-and-beyond-part-3-the-shady-case-of-fifty-shades-lisa-mason-sfwapro/

State of the Biz: Publishing in 2014 and Beyond Part 4: The Comet and the Long Tail Lisa Mason #SFWApro https://lisamasontheauthor.wordpress.com/2014/05/27/state-of-the-biz-publishing-in-2014-and-beyond-part-4-the-comet-and-the-long-tail-lisa-mason-sfwapro/

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, “Fun and enjoyable urban fantasy,”on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories, five-star rated, “A fantastic collection,” on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters. Thank you for your readership!

Your participation really matters. Thank you for your readership!

Book Expo America was held in New York City last week. The biggest topic of discussion was the Hatchett Book Group’s landmark dispute with Amazon regarding pricing and the percentage of authors’ sales prices a publisher and a retailer are entitled to take. This is book business, folks. And pertinent to my State of the Biz Series, so I’m quoting in full here:

ABA (American Booksellers Association) CEO Oren Teicher addressed the organization at their annual membership meeting on Thursday afternoon in an enthusiastic vein: “I could not be more pleased to be able to reiterate – the indie bookstore resurgence has continued.”

At the same time, he noted how “the aggressive discounting and strong-arm tactics of the dominant online retailer continue to cause havoc. Its recent bullying assault of a major publisher is just the latest example of a unilateral and shortsighted strategy. To put it plainly: the book industry is being held hostage by a company far more interested in selling flat screen TV’s, diapers, and groceries. It is clear they are prepared to sacrifice a diverse publishing ecosystem to achieve retail dominance. That’s not good for anyone.”

Without providing exact figures, Teicher acknowledged that ABA members overall experienced a modest sales decline in 2013 after a strong 2012. His phrase was, “After a year of robust sales growth in 2012, the indie channel held on to the lion’s share of those gains in 2013.” The opening of 2014 was also soft, due in part to the weather, but “after a truly brutal winter that depressed retail sales nationwide… sales in the second quarter have recovered.” Teicher said, “There’s every reason to believe that 2014 will be another year of solid sales for the indie channel.”

He celebrated the gains in association members and member store locations announced informally through the AP, and celebrated how “a number of established stores are expanding and opening in new locations, and a whole new generation of younger booksellers are continuing to join our ranks.” Teicher also noted “what may be the most significant change,” which is the recent pattern in which “many veteran store owners who have put their blood, sweat, and tears into building successful businesses are finding buyers for their businesses.” He added, “Stores that just a few years ago might very well have closed are now beginning a new chapters of innovation and growth.”

Teicher also announced that the ABA has signed a new seven-year agreement with Reed “to continue our partnership at BookExpo America.” He noted, “Our ongoing co-sponsorship of BEA with Reed is based on a shared commitment to providing indie booksellers with the best possible experience – and value – by attending a large national event such as this.”

At the same time, Teicher acknowledged “there are also a significant number of threats to indie bookselling.” Among them, “Congressional gridlock seemingly has delayed progress on national e-fairness sales tax legislation and maintaining the sensible and needed reformations of the Senate’s USA Freedom Act.” Apparently the ABA also has misgivings about minimum wage legislation, which “may soon pose very difficult business decisions for members as they work to maintain the business profits necessary to pay an equitable wage.”

Teicher closed by saying, “While I do not ever under-estimate the challenges we face, by working together, I remain optimistic and confident that the best days of independent bookselling are ahead.”

So there you have it, my friends. The spirit of freedom and independence lives on in the bookselling world, taxes and corporate greed notwithstanding. I, for one, am very glad to see it!

From the author of Summer Of Love, A Time Travel (a Philip K. Dick Award Finalist and San Francisco Chronicle Recommended Book) on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Summer of Love, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Gilded Age, A Time Travel on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Gilded Age, A Time Travel is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

The Garden of Abracadabra, Volume 1 of the Abracadabra Series, on BarnesandNoble, US Kindle, Canada Kindle, UK Kindle, Apple, Kobo, Sony, and Smashwords. The Garden of Abracadabra, Volume 1 of the Abracadabra Series, is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) includes all four books. On Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony; Celestial Girl, The Omnibus Edition (A Lily Modjeska Mystery) is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

Strange Ladies: 7 Stories on Nook, US Kindle, Canada Kindle, UK Kindle, Smashwords, Apple, Kobo, and Sony. Strange Ladies: 7 Stories is also on Amazon.com in France, Germany, Italy, Spain, Brazil, Japan, and India.

My Charlotte: Patty’s Story on Barnes and Noble, US Kindle, UK Kindle, Canada Kindle, Australia Kindle, Smashwords, Apple, and Kobo; My Charlotte: Patty’s Story is also on Amazon.com worldwide in France, Germany, Italy, Spain, Brazil, Japan, and Mexico.

Visit me at Lisa Mason’s Official Website for books, ebooks, stories, and screenplays, reviews, interviews, and blogs, adorable pet pictures, forthcoming projects, fine art and bespoke jewelry, worldwide Amazon.com links for Brazil, France, Germany, India, Italy, Japan, and Spain, and more!

And on Lisa Mason’s Blog, on my Facebook Author Page, on my Facebook Profile Page, on Amazon, on Goodreads, on LinkedIn, on Twitter at @lisaSmason, at Smashwords, at Apple, at Kobo, at Sony, and at Science Fiction and Fantasy Writers of America.

If you enjoy a title, please “Like” it, add five stars, write a review on the site where you bought it, Tweet it, blog it, post it,, and share the word with your family and friends.

Your participation really matters.

Thank you for your readership!